Choosing A Business Name
Why I Chose the Business Name “Other Side Marketing” (And How You Can Choose Your Own Perfect Name)
Choosing the right business name is no small task, it’s one of the first big decisions you’ll make when launching your company, and it can have a lasting impact on your brand identity, marketing strategy, and customer perception. When I was starting my marketing company, I wanted to choose a name that felt unique, memorable, and deeply reflective of the values and services I provide. After a lot of brainstorming, trial and error, and a few laughs along the way, I landed on “Other Side Marketing.”
In this blog post, I’ll dive into the story behind why I chose this name, what it means for my business, and how you can apply the same reasoning and strategy to select a business name that will resonate with both you and your customers. Plus, I’ll provide a practical checklist of things to consider as you choose your own business name.
The Power of a Business Name
Your business name is much more than just a catchy title; it’s an essential part of your brand’s identity. It communicates who you are, what your business stands for, and how you want to be perceived by customers. A strong business name is memorable, impactful, and sets the stage for your marketing strategy. It’s the first thing people will see when they come across your brand online or in person, so it needs to make a positive and lasting impression.
But here’s the tricky part, while the name of your business can be a source of pride, it can also be overwhelming to get it right. There’s so much to consider, is the name catchy enough? Is it relevant to your industry? Does it resonate with your target audience? Is it easy to find online? And does it reflect your core values and services?
Naming your business is like planting a seed, you want it to grow into something that stands the test of time, and that starts with laying a strong foundation right from the start.
Why “Other Side Marketing”?
You’ve likely heard the phrase, “The grass is always greener on the other side.” It’s a metaphor that suggests people often think life or business will be better if they make a change. It speaks to a universal feeling of discontent or longing for something that seems better than what we have. But as anyone who’s been on a personal or professional journey knows, the grass isn’t always greener on the other side, it’s just different. And sometimes, it’s not even better. What if, instead of always looking to the other side, you could make your own grass greener right where you are?
This concept of already being on the “other side” and cultivating your own greener grass is exactly what I wanted to communicate through my business name.
“Other Side Marketing” reflects my belief in the power of sustainable growth, which is a central principle of the services I provide. In the world of marketing, there are many “quick fix” solutions, promises of viral success or shortcuts to immediate results. But that’s not what I wanted my brand to represent. Instead, I wanted a name that communicated that, with the right strategies, resources, and mindset, you can make real, lasting improvements in your business, starting right where you are.
The name is a reminder that true growth doesn’t happen by jumping to the next big thing or comparing yourself to others. It happens when you nurture your own business and focus on making steady, meaningful improvements. The right marketing strategies, after all, are about making what you already have better, whether you’re a complete beginner, a small startup, a well-established company, or a side hustle just beginning to take shape.
Real Growth, Real Results
I chose the name “Other Side Marketing” because it communicates a commitment to real growth. In the world of marketing, there’s no shortage of promises about quick results and magical formulas that will make your business boom overnight. But, like most entrepreneurs know, true business growth takes time, strategy, and consistent effort.
The name reflects my business’s core philosophy: that growth is not a one-time event, it’s an ongoing process that requires careful planning, execution, and optimisation. The grass doesn’t grow overnight; it needs to be nurtured, watered, and cared for. The same is true for your business. Whether you’re just starting out or looking to refine your approach, “Other Side Marketing” signifies that with the right marketing strategies, your business can flourish over time.
It’s about real growth, growth that’s rooted in sustainable practices, authenticity, and transparency. There’s no magic bullet in marketing; instead, it’s about developing long-term strategies that produce real, measurable results.
Playful Yet Purposeful
One of the best things about choosing the name “Other Side Marketing” is the balance it strikes between playful and purposeful. In the world of marketing, it’s easy to fall into a trap of using jargon, buzzwords, or overly serious language. While these approaches may seem professional, they often fail to engage or resonate with customers.
I wanted my brand to reflect creativity and authenticity, and that’s exactly what “Other Side Marketing” does. The phrase plays on the common idiom, adding a twist of humor and playfulness, while also conveying a deeper message about growth, improvement, and taking action.
It also conjures a feeling of doing things differently. I’m sure you’ve read plenty of marketing blogs and books and listened to podcasts giving you all the buzzwords you can think of, but over here on the “Other Side”, we’re keeping things simple and actionable so you really can cultivate your own greener grass.
Additionally, the theme of grass and growth opens up endless creative possibilities for branding, visuals, and messaging. From vibrant green tones to imagery of flourishing landscapes, the name lends itself to a visually appealing brand identity that feels fresh, natural, and engaging.
How to Choose a Business Name for Your Own Company
Now that I’ve shared why I chose “Other Side Marketing,” let’s talk about how you can apply similar principles to choose a business name for your own brand. Here are some tips and examples to help you brainstorm, evaluate, and select a name that works for you.
Start with What You Want Your Brand to Represent
Before jumping into names, think about what you want your business to represent. What are your core values? What type of service or product are you offering? How do you want customers to feel when they engage with your brand? If you’re an eco-friendly company, for example, names with nature-related terms like “green,” “sustainable,” or “earth” could work well.Example: If you’re opening a fitness business, you might use a name that reflects vitality or strength, like “VitalForce” or “StrengthFlow.”
Make It Memorable
Your business name should be easy to remember. It should stick in people’s minds after they hear it for the first time. Avoid overly complicated words or phrases that are hard to pronounce or spell. Short, catchy names often work best.Example: “Other Side Marketing” is memorable because it’s unique and uses a common phrase with a twist.
Consider Your Target Audience
Think about your audience when choosing a name. What tone will resonate with them? Are you targeting young, tech-savvy entrepreneurs or older, more traditional businesses? The tone of your business name should reflect the language and values of your target market.Do a Google Search and Check Domain Availability
Once you’ve narrowed down a few options, do a quick Google search to see if the name is already in use by someone else. You don’t want to accidentally choose a name that’s already trademarked or associated with a competitor.Also, check if the domain name is available for your website. You’ll need a consistent online presence, so make sure the domain name you want is available, and preferably, choose a .com domain over other less common extensions (like .co or .io).
Tip: Use tools like Namecheap or GoDaddy to check domain availability.
Check Social Media Handles
It’s important that your business name is consistent across platforms. Before you settle on a name, check to see if the social media handles are available on platforms like Instagram, Twitter, and Facebook. You don’t want to end up with a name that’s available as a domain but taken on social media.Test It Out
Once you’ve found a name you love, test it out with friends, family, or potential customers. Get feedback on how it sounds, how it makes them feel, and whether they remember it easily.
Final Thoughts
Choosing a business name is one of the most exciting and important decisions you’ll make as an entrepreneur. A great business name can set you apart, capture attention, and communicate your brand’s essence. For me, “Other Side Marketing” captures the essence of growth, conjures a feeling of doing things differently, and offers a unique, approachable name that stands out in the marketing industry.
Use the tips and checklist I’ve outlined in this post to guide you through your own naming journey. Remember, your business name is just the beginning. What matters most is the value, service, and impact you provide to your customers or audience. Make your name count and watch your business grow!